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a professional network connecting creative people and companies
PROJECT BACKGROUND: Worked closely with Umbrella Agency to redesign the UI/UX of the website platform. Wrote all copy.
social media + content strategy
PROJECT BACKGROUND: Oversaw content strategy and social media. Ensured relevant and quality content was being shared while also improving brand identity and voice to be more relatable and upbeat.
CRM email marketing
PROJECT BACKGROUND: Set the CRM strategy and wrote the copy for automated re-engagement emails (and corresponding platform notifications).
PROJECT BACKGROUND: Oversaw copywriting, targeting, and ad setup for Facebook/Instagram campaign. (There were ~20 creatives and 10 caption options, below is just a sample).
RESULT: CPC 4x less than industry benchmark & registration conversion rate 2x better.
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