top of page
BFROW

a professional network connecting creative people and companies

platform redesign

PROJECT BACKGROUND: Worked closely with Umbrella Agency to redesign the UI/UX of the website platform. Wrote all copy.

social media + content strategy

BFROW IG

PROJECT BACKGROUND: Oversaw content strategy and social media. Ensured relevant and quality content was being shared while also improving brand identity and voice to be more relatable and upbeat.

CRM email marketing

Call To Return
Draft Reminder

PROJECT BACKGROUND: Set the CRM strategy and wrote the copy for automated re-engagement emails (and corresponding platform notifications).

ad campaign

Screen%20Shot%202020-12-11%20at%203.39_e
Screen%20Shot%202020-12-17%20at%203.01_e
Screen%20Shot%202020-12-17%20at%203.01_e

PROJECT BACKGROUND: Oversaw copywriting, targeting, and ad setup for Facebook/Instagram campaign. (There were ~20 creatives and 10 caption options, below is just a sample). 

RESULT: CPC 4x less than industry benchmark & registration conversion rate 2x better. 

bottom of page