BFROW

A professional network for creative people and companies

As the Head of Brand, I oversaw all brand and content strategy, including:

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  • Brand positioning, identity, and messaging

  • Website copy + design

  • Facebook/Instagram ads

  • Email marketing

  • Social media + content management

WEBSITE COPY + DESIGN

SOCIAL MEDIA + CONTENT STRATEGY​

Oversaw content strategy and social media. Ensured relevant and quality content was being shared while also improving brand identity and voice to be more relatable and upbeat.

BFROW IG

EMAIL MARKETING​

Wrote the copy for automated re-engagement emails (and corresponding platform notifications).

Call To Return
Draft Reminder

AD CAMPAIGN​

Oversaw copywriting, targeting, and ad setup for Facebook/Instagram campaign. (There were ~20 creatives and 10 caption options, below is just a sample). Result: CPC was 4x less than industry benchmark, and registration conversion rate was 2x better than industry benchmark. 

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