BFROW

A professional network for creative people and companies

As the Head of Brand, I oversaw all brand and content strategy, including:

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• Brand positioning, identity, and messaging

• Website copy + design

• Facebook/Instagram ads

• Email marketing

• Social media + content management

WEBSITE COPY + DESIGN

SOCIAL MEDIA + CONTENT STRATEGY​

Oversaw content strategy and social media. Ensured relevant and quality content was being shared while also improving brand identity and voice to be more relatable and upbeat.

EMAIL MARKETING​

Wrote the copy for automated re-engagement emails (and corresponding platform notifications).

AD CAMPAIGN​

Oversaw copywriting, targeting, and ad setup for Facebook/Instagram campaign. (There were ~20 creatives and 10 caption options, below is just a sample). Result: CPC was 4x less than industry benchmark, and registration conversion rate was 2x better than industry benchmark.