BFROW
A professional network for creative people and companies
As the Head of Brand, I oversaw all brand and content strategy, including:
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Brand positioning, identity, and messaging
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Website copy + design
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Facebook/Instagram ads
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Email marketing
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Social media + content management
WEBSITE COPY + DESIGN
SOCIAL MEDIA + CONTENT STRATEGY
Oversaw content strategy and social media. Ensured relevant and quality content was being shared while also improving brand identity and voice to be more relatable and upbeat.
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EMAIL MARKETING
Wrote the copy for automated re-engagement emails (and corresponding platform notifications).


AD CAMPAIGN
Oversaw copywriting, targeting, and ad setup for Facebook/Instagram campaign. (There were ~20 creatives and 10 caption options, below is just a sample). Result: CPC was 4x less than industry benchmark, and registration conversion rate was 2x better than industry benchmark.


