PROJECT BACKGROUND: Clear Start wanted to position themselves as the leaders in acne education for Gen Z. The challenge was to communicate a lot of dense acne science into bitesize, easily-understood chunks suitable for a TikTok audience. I crafted a multi-channel content strategy and creative concept to live on TikTok and their native website. The concept featured @averagefashionblogger (Courtney Parchman) as a modern-day crazed Bill Nye who teaches about pimples and how to pop them properly. I served as creative director and content strategist.