LiveAF

A live streaming mobile app

As the Head of Marketing, I oversaw all brand and marketing strategy, including:

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  • Brand positioning, identity, and messaging

  • Facebook/Instagram ads

  • Social media + content management

  • Product marketing (in-app marketing)

  • 4-person marketing team (built the team and oversaw the highest-performing team in the company)

AD CAMPAIGN​

Oversaw creative brief, storyboard, and targeting of ad campaign to drive awareness and installs. 

Result: Drove customer acquisition cost down from $7/user to $3/user. 

OOH CAMPAIGN​

Oversaw creative strategy and execution of national OOH campaign (print billboard and digital displays) showcasing LiveAF's top live streamers​. Goal was to build brand awareness.