A live streaming mobile app
As the Head of Marketing, I oversaw all brand and marketing strategy, including:
Brand positioning, identity, and messaging
Social media + content management
Product marketing (in-app marketing)
4-person marketing team (built the team and oversaw the highest-performing team in the company)
Oversaw creative brief, storyboard, and targeting of ad campaign to drive awareness and installs.
Result: Drove customer acquisition cost down from $7/user to $3/user.
Oversaw creative strategy and execution of national OOH campaign (print billboard and digital displays) showcasing LiveAF's top live streamers. Goal was to build brand awareness.