LiveAF
A live streaming mobile app
As the Head of Marketing, I oversaw all brand and marketing strategy, including:
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Brand positioning, identity, and messaging
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Facebook/Instagram ads
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Social media + content management
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Product marketing (in-app marketing)
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4-person marketing team (built the team and oversaw the highest-performing team in the company)
AD CAMPAIGN
Oversaw creative brief, storyboard, and targeting of ad campaign to drive awareness and installs.
Result: Drove customer acquisition cost down from $7/user to $3/user.
OOH CAMPAIGN
Oversaw creative strategy and execution of national OOH campaign (print billboard and digital displays) showcasing LiveAF's top live streamers. Goal was to build brand awareness.



