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LiveAF

a live streaming mobile app

paid social ad campaign

PROJECT BACKGROUND: Oversaw creative brief, storyboard, and targeting of ad campaign to drive awareness and installs. 

RESULT: Drove down customer acquisition cost by -60%

OOH campaign

PROJECT BACKGROUND: Oversaw creative strategy and execution of national OOH campaign (print billboard and digital displays) showcasing LiveAF's top live streamers​.

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