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LIVIT

formerly LiveAF, a live streaming mobile app

rebrand

PROJECT BACKGROUND: Rebranded from LiveAF to LIVIT. The new name (pronounced with a short "i" like rivet) is inspired by the candid, real life content that's shared on the app; the new name was meant to encourage users to show how they live their lives via livestream. 
 

We went with a vibrant color palette to evoke the vibrancy of live content. The new logomark features bold block text with softer edges to communicate an approachable vibe. The broken-up T at the end serves 2 purposes:
 

  1. Without the right square of the T, the I and T make "17," subtly shouting out the parent company, 17 Media.

  2. The small square can be animated to blink in red, communicating the live recording aspect of the app.

BRAND CONSULTANT: Kristie Wickwire

BRAND IDENTITY DESIGNShelby White in collaboration with Canaan Richardson

INTRO VIDEO: Ryan Smith

ad campaign

PROJECT BACKGROUND: Oversaw creative strategy, production, messaging, targeting, OOH media buying, and FB/IG ad strategy. The goal was to communicate that LIVIT streamers are real people, streaming real moments straight to your phone—they're so real, you’d think they’re with you IRL, not just on your phone. Using data to establish our 3 target segments, we created video and static ad concepts.
 
RESULT: Increased user retention by +8pts, and drove +100% growth in monthly downloads 
 
COPY & CREATIVE DIRECTION: Shauna Williams
PHOTOGRAPHY: Aaron Jacobi
VIDEO PRODUCTIONMarcus J. Thomas

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