Skandalaris Center

The entrepreneurship center at Washington University in St. Louis

As the first marketing hire and Brand Marketing Manager, I set the brand strategy and built out their marketing program: 

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• Established the brand (art direction of new brand identity, brand positioning, key messaging)

• Redesigned website (design and copy)

• Launched lead generation and email marketing strategy

• Wrote all content (short- and long-form copy)

• Built marketing team of part-time employees spanning design, video, social media, and planning. 

• Launched new events to drive leads, brand awareness, and sense of community. 

Note: Since the below document was for university donors, it utilizes university branding rather than the colorful Skandalaris Center branding. All copy and design by me.