Skandalaris Center

CLIENT:

The Skandalaris Center, the entrepreneurship center at Washington University in St. Louis

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PROJECT OBJECTIVES:

1. Rebrand

2. Maintain brand marketing and creative direction

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MY CONTRIBUTION:

• Creative directed rebrand (designed new brand identity, new brand guidelines)

• Overhauled website (design and copy)

• Overhauled brand messaging (all marketing copy and content)

• Led email marketing strategy and execution

• Wrote all content (short- and long-form)

Note: Since the below document was for university donors, it utilizes university branding rather than the colorful Skandalaris Center branding. All copy and design by me.