Skandalaris Center

The entrepreneurship center at Washington University in St. Louis

As the first marketing hire and Brand Marketing Manager, I set the brand strategy and built out their marketing program: 

  • Established the brand (art direction of new brand identity, brand positioning, key messaging)

  • Redesigned website (design and copy)

  • Launched lead generation and email marketing strategy

  • Wrote all content (short- and long-form copy)

  • Built marketing team of part-time employees spanning design, video, social media, and planning. 

  • Launched new events to drive leads, brand awareness, and sense of community. 

Note: Since the below document was for university donors, it utilizes university branding rather than the colorful Skandalaris Center branding. All copy and design by me. 

© 2021 by Shauna Williams, Add Vinegar