Skandalaris Center

CLIENT:

The Skandalaris Center, the entrepreneurship center at Washington University in St. Louis

PROJECT OBJECTIVES:

  1. Rebrand

  2. Maintain brand marketing and creative direction

MY CONTRIBUTION:

  • Creative directed rebrand (designed new brand identity, new brand guidelines)

  • Overhauled website (design and copy)

  • Overhauled brand messaging (all marketing copy and content)

  • Led email marketing strategy and execution

  • Wrote all content (short- and long-form)

Note: Since the below document was for university donors, it utilizes university branding rather than the colorful Skandalaris Center branding. All copy and design by me. 

© 2020 by Shauna Williams, Add Vinegar