Skandalaris Center
The entrepreneurship center at Washington University in St. Louis
As the first marketing hire and Brand Marketing Manager, I set the brand strategy and built out their marketing program:
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Established the brand (art direction of new brand identity, brand positioning, key messaging)
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Redesigned website (design and copy)
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Launched lead generation and email marketing strategy
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Wrote all content (short- and long-form copy)
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Built marketing team of part-time employees spanning design, video, social media, and planning.
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Launched new events to drive leads, brand awareness, and sense of community.






