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about me

I'm Shauna, a Los Angeles-based marketing leader and brand bulider with over a decade of experience driving engagement and growth for Millennial and Gen Z brands. Passionate about positioning brands competitively, translating insights into opportunities, and captivating audiences through relatable and culture-forward creative.

I've had the privilege of supporting startups and Fortune 500 giants alike, steering campaigns and content strategies across various mediums – from digital to out-of-home, TikTok to Amazon, and even immersive experiential events. I've also forged impactful brand partnerships with industry leaders such as the American Music Awards, Revolve, and Hourglass Cosmetics, to name a few.

Currently open to select consulting opportunities. If you're looking for ways to elevate your brand or marketing efforts, explore how I can assist you below, and drop me a message!

my specialties

1. Campaigns

GTM launches | brand awareness | creative direction | strategy

2. Brand Strategy

positioning | key messaging | voice

3. Product Marketing + Copy

positioning | taglines | packaging | POS display | web | social | email

4. Content Strategy

social-first video series | influencers | creator programs | channel strategy

5. Experiential & Events

creative direction | production | project management

Why VINEGAR

Collection Launch
Wondery Outdoors

go-to-market launch campaign

campaign and event for feature launch

campaign for feature launch

partnership activation and campaign

partnership campaign 

Pop It Properly

Clear Start by Dermalogica

brand awareness campaign

Breakout Clearing Peel

Clear Start by Dermalogica

copywriting for product launch

brand awareness campaign for rebrand

featured work

get in touch

Thanks! Will be in touch within 24 hours.

Helping brands look, sound, and launch their best
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