Brand | Creative | Marketing
about
Hi, I'm Shauna — I lead brand, creative, and marketing strategy for premium consumer brands.
For over a decade, I've launched, relaunched, and scaled brands across luxury beauty, lifestyle, fashion, and consumer tech — working both in-house and freelance for omnichannel consumer brands like Crown Affair, Tezza, and Dermalogica, and global organizations like Philips, Coldwell Banker Global Luxury, and General Mills.
My work lives at the intersection of creative direction, brand strategy, go-to-market planning, and social-first storytelling. My approach is rooted in what actually moves the business beyond a pretty campaign — I define what makes a brand unique, translate that into brand narratives and messaging that make audiences feel something, and build systems that convert that attention into revenue.
I've partnered with cultural leaders including the American Music Awards, Revolve, Hourglass, and DS&Durga, and led work that's driven record results, such as launches exceeding 3x revenue targets, new audience strategies delivering +20% ROI within 3 months, and marketing engines driving over 40% YoY revenue growth for multiple brands.
I'm open to fractional engagements, freelance projects, and select full-time opportunities. Curious how this works in practice? See more below.
my approach
I work with executives, founders, studios, and agencies. I embed quickly with small teams and partner closely with leadership to bring the bird's-eye view.
Here's what that looks like in practice:
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Find the thread. I research and synthesize everything about your brand — insights, vision, goals, creative — to identify a clear through-line, bottleneck, or opportunity.
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Create a repeatable system for execution. Whether it's a Brand Foundation, personas, content pillars, an integrated calendar, or a go-to-market framework, I deliver systems built to last beyond our time together.
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Own the creative direction. With a background in design, copy, and campaigns for culture-forward brands, I personally shape the visual identity, messaging, and content that bring your brand to life.
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Track what's working. Everything gets tracked so we always know what's working and where we're over- or under-indexing.
what i do
1. Brand Strategy & Positioning
Finding the emotional truth at your brand's core — positioning, messaging, voice, and competitive differentiation — and using that to guide everything else.
2. Creative Direction & Integrated Campaigns
Turning brand strategy into campaigns and cohesive design that work across every channel (social, influencer, PR, digital, retail, events, ad creative).
3. Social Media Content Strategy
Culture-forward content built around what resonates with your audience, invites them into your world, and communicates your differentiation.
4. Go-to-Market & Product Marketing
Turning a new launch or existing products into a differentiated, story-driven moment — from positioning and PDPs to campaign creative and channel strategy.
5. KPI Goal-Setting & Performance Tracking
Setting the right metrics from day one and building the reporting rhythm to track them, so we always know what's working.
6. Fractional Brand & Marketing Leadership
Embedding with founders and small teams as an ongoing partner, bringing the bird's-eye view and doing the execution, without the overhead of a full-time hire.
featured work
Collection Launch
Wondery Outdoors
Go-to-Market Launch Campaign
Tezza Roller Disco
Tezza
Experiential Activation for Launch
