Brand & Marketing Studio by Shauna Williams
about
Hi, I'm Shauna — a brand strategist and integrated marketing leader who turns complexity into clarity.
For over a decade, I've launched, relaunched, and scaled brands across luxury beauty, lifestyle, fashion, and consumer tech — working both in-house and fractionally for DTC brands like Crown Affair, Tezza, and Dermalogica, and global organizations like Philips, Coldwell Banker Global Luxury, and General Mills.
My work lives at the intersection of brand strategy, campaign development, and content — building not just the foundation, but the cross-channel systems that make it actionable. I've partnered with cultural leaders including the American Music Awards, Revolve, Éliou, and DS&Durga, and led work that's driven results: Crown Affair's highest-performing launch to date (3x revenue targets), a DS&Durga collaboration that hit #2 at Sephora, and 163M organic impressions from a single campaign.
I'm open to fractional engagements, freelance projects, and select full-time opportunities — wherever there's a brand that needs clearer thinking and sharper execution.
my approach
I work with executives, founders, studios, and agencies. I embed quickly with small teams and partner closely with leadership to bring the bird's-eye view.
Here's what that looks like in practice:
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Find the thread. I synthesize your brand's inputs — insights, vision, goals, creative — into a clear through-line that makes everything else easier to execute against.
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Cut through the clutter. I identify what's actually working, what's noise, and where the real opportunity is — then build the strategy around that.
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Build something you can run with. Whether it's a campaign, a content framework, a launch strategy, or a system — I create work that's both strategically grounded and ready to execute.
services
1. Brand Strategy & Positioning
Finding the emotional truth at a brand's core and building the frameworks to express it across channels. Positioning, editorial, messaging, voice, audience, and competitive differentiation.
2. Integrated Campaign Development
Turning brand strategy into campaigns that work across channels — social, influencer, PR, partnerships, experiential, digital, retail. Your big-picture vision executed at every touchpoint.
3. Go-to-Market & Product Launches
From GTM positioning to full 360 launch campaigns. Frameworks for hero launches, LTOs, & core products. Distinct product stories rooted in both emotional and functional benefits.
4. Social & Content Strategy
Culture-forward content strategy and channel-specific creative frameworks built around how your audience thinks and decides. Content that is distinctly you, with systems to scale it.
5. Team & Creative Leadership
Embedding with existing teams to sharpen process, elevate output, and build the briefs, frameworks, and feedback culture that make great work repeatable.
featured work
Collection Launch
Wondery Outdoors
Go-to-Market Launch Campaign
Tezza Roller Disco
Tezza
Experiential Activation for Launch
