what happens when you add vinegar to a homemade volcano?

it explodes. it's fun to watch. and it's cool.

Now, picture that happening (metaphorically) to your brand. That’s what I do: Make your brand interesting and—dare I say—explosive.

about me

Hi, I’m Shauna. I'm an LA-based marketer specializing in brand strategy, multi-channel campaigns, experiential / events, and content strategy.

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I love helping brands define their unique point of view, convey a relatable voice, and delight audiences with memorable content and brand moments. But perhaps what I take most pride in is leading, growing, and empowering high-performing marketing teams.

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With 9+ years of experience, I've worked with a range of startups and brands, especially in tech, fashion, entertainment, beauty, lifestyle, and education. My diverse background is one of my superpowers — it's why I can market to any audience, establish innovative partnerships, and craft holistic campaigns.

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Open to limited creative freelance projects. See below for how I can help you, and shoot me a message!

Well, it depends on the project, but we generally follow a process like this:

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1. DEFINE THE GOAL

We'll always start by clearly defining the goal and, if applicable, KPIs (big fan of OKRs)

2. RESEARCH

What's the market like? What insights do we have to inform our decision?

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3. VISION BOARD

To make sure everyone knows what we're working towards

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4. EXECUTE

Strategize, design, write, shoot, etc.