what happens when you add vinegar to a homemade volcano?

it explodes. it's fun to watch. and it's cool.

Now, picture that happening (metaphorically) to your brand. That’s what I do: Make your brand interesting and—dare I say—explosive.

 
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about me

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Hi, I’m Shauna. I'm an LA-based marketer specializing in brand strategy, multi-channel campaigns, experiential / events, and content strategy.

I love helping brands define their unique point of view, convey a relatable voice, and delight audiences with memorable content and brand moments. But perhaps what I take most pride in is leading, growing, and empowering high-performing marketing teams.

With 9+ years of experience, I've worked with a range of startups and brands, especially in tech, fashion, entertainment, beauty, lifestyle, and education. My diverse background is one of my superpowers — it's why I can market to any audience, establish innovative partnerships, and craft holistic campaigns.

Open to limited creative freelance projects. See below for how I can help you, and shoot me a message!

add vinegar
by shauna williams
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specialties

how can I help you?

my process

what goes into making a brand really, really ridiculously good-looking?

Well, it depends on the project, but we generally follow a process like this:

 

1. DEFINE THE GOAL

We'll always start by clearly defining the goal and, if applicable, KPIs (big fan of OKRs)

 

2. RESEARCH

What's the market like? What insights do we have to inform our decision?

3. VISION BOARD

To make sure everyone knows what we're working towards

4. EXECUTE

Strategize, design, write, shoot, etc.

 
BRAND

brand positioning

brand voice

brand messaging

CREATIVE

campaign development

creative direction
copywriting

CONTENT

social strategy

web strategy

 

my work

work work work work work
 
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contact

Thanks for submitting!

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