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about me

Hi, I’m Shauna. I'm an LA-based marketer and consultant. For the last 10 years, I've helped consumer brands define their unique value proposition, turn insights into opportunities, and delight and engage their audiences with thoughtful copy and campaigns. 

I've supported all types of businesses — from startups to Fortune 500 corporations — and have directed campaigns and content strategies of all shapes and sizes. This includes digital, OOH, TikTok, web, and experiential, as well as brand partnerships with the American Music Awards, Revolve, and Hourglass Cosmetics, among others. 

Open to freelance projects. See below for how I can help you, and shoot me a message!

my specialties

1. Campaigns

launches | brand awareness | ads | creative direction | marketing strategy

2. Copywriting

marketing | taglines | packaging | POS display | web | social | email

3. Content Strategy

pillars | calendar | channel strategy across TikTok, IG, and web

4. Brand Strategy

positioning | key messaging | voice

5. Experiential & Events

creative direction | production | project management

Why VINEGAR

campaign and event for feature launch

campaign for feature launch

activation and campaign for partnership

campaign for partnership

Pop It Properly

Clear Start by Dermalogica

brand awareness campaign

Breakout Clearing Liquid Peel

Clear Start by Dermalogica

copywriting for product launch

brand awareness campaign for rebrand

copywriting and design for marketing materials

copywriting for brand launch

featured work

get in touch

Thanks! Will be in touch within 24 hours.

Helping brands look, sound, and launch their best
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