about me
I'm Shauna, a Los Angeles-based marketing leader and brand bulider with over a decade of experience driving engagement and growth for Millennial and Gen Z brands. Passionate about positioning brands competitively, translating insights into opportunities, and captivating audiences through relatable and culture-forward creative.
I've had the privilege of supporting startups and Fortune 500 giants alike, steering campaigns and content strategies across various mediums – from digital to out-of-home, TikTok to Amazon, and even immersive experiential events. I've also forged impactful brand partnerships with industry leaders such as the American Music Awards, Revolve, and Hourglass Cosmetics, to name a few.
Currently open to select consulting opportunities. If you're looking for ways to elevate your brand or marketing efforts, explore how I can assist you below, and drop me a message!
my specialties
1. Campaigns
GTM launches | brand awareness | creative direction | strategy
2. Brand Strategy
positioning | key messaging | art direction | voice
3. Product Marketing + Copy
positioning | taglines | packaging | POS display | web | social | email
4. Content Strategy
social-first video series | influencers | creator programs | channel strategy
5. Experiential & Events
creative direction | production | project management
Flows Feature Launch
Tezza
campaign for feature launch
American Music Awards
Tezza
partnership activation and campaign
Collection Launch
Wondery Outdoors
go-to-market launch campaign
Roller Disco
Tezza
campaign and event for feature launch
Revolve for Coachella
Tezza
partnership campaign
Pop It Properly
Clear Start by Dermalogica
brand awareness campaign
Breakout Clearing Peel
Clear Start by Dermalogica
copywriting for product launch
brand awareness campaign for rebrand