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about me

I'm Shauna, a Los Angeles-based marketing leader and brand builder with over a decade of experience driving growth and engagement for culture-forward brands. I specialize in blending creativity with data to position brands competitively, turning insights into actionable opportunities, and captivating audiences with distinct creative.

I've had the privilege of working with both fast-growing startups and Fortune 500 companies, leading social-first campaigns and content strategies across all channels. From digital to out-of-home, TikTok to Amazon, and events to brand partnerships, I’ve steered marketing efforts that drive real impact — including double-digit revenue growth and triple-digit EMV growth. Along the way, I’ve partnered with iconic brands such as the American Music Awards, Revolve for Coachella, and Hourglass Cosmetics to amplify visibility and cultural relevance.

I'm currently open to select consulting opportunities. If you're looking to elevate your brand or marketing strategy, explore how we can work together below, and drop me a message!

my specialties

1. Campaigns

GTM launches | brand awareness | creative direction | strategy 

2. Brand Strategy

positioning | key messaging | art direction | voice

3. Product Marketing

positioning | key messaging | packaging

4. Content Strategy

social-first video series | influencers | creator programs | channel strategy

5. Experiential & Events

creative direction | production | project management

6. Copywriting

taglines | web | social | email

Why VINEGAR

campaign for feature launch

partnership activation and campaign

Collection Launch
Wondery Outdoors

go-to-market launch campaign

campaign and event for feature launch

partnership campaign 

Pop It Properly

Clear Start by Dermalogica

brand awareness campaign

Breakout Clearing Peel

Clear Start by Dermalogica

copywriting for product launch

brand awareness campaign for rebrand

featured work

get in touch

Thanks! Will be in touch within 24 hours.

Helping brands look, sound, and launch their best
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