Brand & Marketing by Shauna Williams
about
Hi, I'm Shauna — a brand strategist and integrated marketing leader.
For over a decade, I've launched, relaunched, and scaled brands across luxury beauty, lifestyle, fashion, and consumer tech — working both in-house and freelance for DTC brands like Crown Affair, Tezza, and Dermalogica, and global organizations like Philips, Coldwell Banker Global Luxury, and General Mills.
My work lives at the intersection of brand strategy, go-to-market planning, social-first storytelling, and creative direction. My approach is rooted in understanding what makes a brand unique and translating that into brand narratives, messaging frameworks, social strategy, e-commerce strategy, and integrated campaigns that drive emotional connection and revenue.
I've partnered with cultural leaders including the American Music Awards, Revolve, Éliou, and DS&Durga, and led work that's driven record results, such as launches exceeding 3x revenue targets, new audience strategies delivering +20% ROI within 3 months, and marketing engines driving over 40% YoY revenue growth for multiple brands.
I'm open to fractional engagements, freelance projects, and select full-time opportunities.
my approach
I work with executives, founders, studios, and agencies. I embed quickly with small teams and partner closely with leadership to bring the bird's-eye view.
Here's what that looks like in practice:
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Find the thread. I synthesize your brand's inputs — insights, vision, goals, creative — into a clear through-line that makes everything else easier to execute against.
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Cut through the clutter. I identify what's actually working, what's noise, and where the real opportunity is, then build the strategy around that.
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Create a repeatable system for execution. Whether it's a campaign, a content framework, or evergreen strategy, I deliver a system built to last beyond our time together.
services
1. Brand Strategy & Positioning
Finding the emotional truth at a brand's core and building the frameworks to express it across channels. Positioning, editorial, messaging, voice, audience, competitive differentiation, and brand design.
2. Go-to-Market & Product Marketing
Turning a new launch or existing products into a full commercial moment — from positioning and PDPs to campaign creative, email, and channel strategy. I build the story and the system to sell it.
3. Integrated Campaigns & Creative Direction
Turning brand strategy into distinct campaigns that work across channels — social, influencer, PR, partnerships, experiential, digital, retail, email, and ad creative. Cohesive cross-channel execution.
4. Organic & Paid Social Strategy
Culture-forward content strategy and channel-specific creative frameworks — for both organic and paid ads — built around how your audience thinks and decides. Content that is distinctly you, with systems to scale it.
5. Fractional Brand & Marketing Leadership
Embedding with founders and small teams as an ongoing strategic and executional partner. I bring the bird's-eye view and do the work — strategy, creative direction, content, and cross-channel execution — without the overhead of a full-time hire.
featured work
Collection Launch
Wondery Outdoors
Go-to-Market Launch Campaign
Tezza Roller Disco
Tezza
Experiential Activation for Launch
