about me
I'm Shauna, a Los Angeles-based marketing leader and brand builder with over a decade of experience driving growth and engagement for culture-forward brands. I specialize in blending creativity with data to position brands competitively, turning insights into actionable opportunities, and captivating audiences with distinct creative.
I've had the privilege of working with both fast-growing startups and Fortune 500 companies, leading social-first campaigns and content strategies across all channels. From digital to out-of-home, TikTok to Amazon, and events to brand partnerships, I’ve steered marketing efforts that drive real impact — including double-digit revenue growth and triple-digit EMV growth. Along the way, I’ve partnered with iconic brands such as the American Music Awards, Revolve for Coachella, and Hourglass Cosmetics to amplify visibility and cultural relevance.
I'm currently open to select consulting opportunities. If you're looking to elevate your brand or marketing strategy, explore how we can work together below, and drop me a message!
my specialties
1. Campaigns
GTM launches | brand awareness | creative direction | strategy
2. Brand Strategy
positioning | key messaging | art direction | voice
3. Product Marketing
positioning | key messaging | packaging
4. Content Strategy
social-first video series | influencers | creator programs | channel strategy
5. Experiential & Events
creative direction | production | project management
6. Copywriting
taglines | web | social | email
Flows Feature Launch
Tezza
campaign for feature launch
American Music Awards
Tezza
partnership activation and campaign
Collection Launch
Wondery Outdoors
go-to-market launch campaign
Roller Disco
Tezza
campaign and event for feature launch
Revolve for Coachella
Tezza
partnership campaign
Pop It Properly
Clear Start by Dermalogica
brand awareness campaign
Breakout Clearing Peel
Clear Start by Dermalogica
copywriting for product launch
brand awareness campaign for rebrand