about me
I'm Shauna, a Los Angeles-based marketing leader with over a decade of experience driving engagement and growth for Millennial and Gen Z brands. My passion lies in helping brands to differentiate, translating insights into opportunities, and captivating audiences through relatable copy and creative.
Throughout my career, I've had the privilege of supporting startups and Fortune 500 giants, steering campaigns and content strategies across various mediums – from digital to out-of-home, TikTok to web, and even immersive experiential events. I've also forged impactful brand partnerships with industry leaders such as the American Music Awards, Revolve, and Hourglass Cosmetics, to name a few.
Currently open to select consulting opportunities. If you're looking for ways to elevate your brand or marketing efforts, feel free to explore how I can assist you below, and don't hesitate to drop me a message!
my specialties
1. Campaigns
GTM launches | brand awareness | creative direction | strategy
2. Product Marketing + Copy
positioning | taglines | packaging | POS display | web | social | email
3. Content Strategy
pillars | calendar | channel strategy
(across TikTok, Instagram, and web)
4. Experiential & Events
creative direction | production | project management
5. Brand Strategy
positioning | key messaging | voice
Roller Disco
Tezza
campaign and event for feature launch
Flows Feature Launch
Tezza
campaign for feature launch
American Music Awards
Tezza
partnership activation and campaign
Revolve for Coachella
Tezza
partnership campaign
Pop It Properly
Clear Start by Dermalogica
brand awareness campaign
Breakout Clearing Peel
Clear Start by Dermalogica
copywriting for product launch
brand awareness campaign for rebrand
copywriting for brand launch