what happens when you add vinegar to a homemade volcano?
it explodes. and it's fun to watch. and it's cool.
Now, picture that happening (metaphorically) to your brand. That’s what I do: Make your brand interesting and—dare I say—explosive.
about me
add vinegar
Hi, I’m Shauna. I'm an LA-based creative consultant, specializing in brand strategy, creative direction, and content. I love helping brands find their unique point of view and bringing out your most authentic, relatable brand voice—I believe that's key for building a loyal community!
No matter how creative the project, my work is always driven by data and research (because we love a cute campaign, but we love results even more 😉). I've worked with a range of startups and newer brands, especially in fashion, entertainment, beauty, and lifestyle. Interested in working together? Shoot me a message.
by shauna williams
specialties
how can I help you?
BRAND DEVELOPMENT
brand positioning
brand voice
brand messaging
art direction
CONTENT STRATEGY
digital
web
social
CREATIVE DIRECTION
campaign concepts
production management
copywriting
design
my process
what goes into making a brand really, really ridiculously good-looking?
1. DEFINE THE GOAL
We'll always start by clearly defining your goal
2. RESEARCH
Quantitative AND qualitative
3. VISION BOARD
To make sure we’re on the same page
4. EXECUTE
Strategize, design, write, shoot, etc.
my work
work work work work work
