Hi, I’m Shauna — a marketing leader with 11+ years of experience helping beauty, lifestyle, and consumer tech brands grow through storytelling, strategy, and campaigns that move the needle.

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I love uncovering a brand’s unique value and turning it into something people can see, feel, and connect with — whether that’s through positioning and messaging, a buzzy campaign, or a go-to-market launch. My approach blends big-picture brand strategy with channel-specific initiatives that convert awareness into revenue.

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Over the years, I’ve launched eight brands and hundreds of products — from luxury haircare to mobile apps — and partnered with cultural tastemakers like the American Music Awards, Éliou, Revolve, and Hourglass Cosmetics. At Crown Affair, I led campaigns that delivered triple-digit awareness growth, and at Tezza, I drove +42% YoY revenue growth.

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Right now, I’m open to select consulting projects where I can help brands clarify their story, build momentum, and grow. You can reach me at shauna@addvinegar.com.