Hi, I’m Shauna — a marketing leader with 11+ years of experience scaling beauty, lifestyle, and fashion brands with integrated strategies that blend insights, creativity, and cultural relevance.

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I specialize in uncovering a brand’s unique value and turning it into stories people connect with — across social, influencer, PR, activations, and go-to-market launches. My approach unifies big-picture strategy with channel-specific execution, ensuring awareness translates into revenue.

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I’ve launched eight brands and hundreds of products, from luxury haircare to mobile apps, and partnered with cultural leaders like the American Music Awards, Revolve, Éliou, and Hourglass. Recent highlights include leading Crown Affair’s highest-performing launch to date and driving 5.5x EMV growth and a 10x increase in influencer-driven revenue at Wondery.

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I’m open to select consulting projects where I can help brands strengthen their story, scale engagement, and accelerate growth across the funnel.

 

shauna@addvinegar.com