Background
Clear Start was launching a new product, their first ever peel, Breakout Clearing Liquid Peel. It was important to them that the research-driven formula was communicated clearly and succinctly on the packaging, but also communicated the benefits and reason-to-buy.
What I Did
Wrote all copy for marketing (taglines, social, website), packaging (bottle and carton), and POS in-store displays for Ultas nationwide.
Client
Clear Start by Dermalogica
Type of Client
Beauty, Skincare
Project Type
Copywriting, Product Launch
My Role
Copywriter
Breakout Clearing Liquid Peel - Clear Start by Dermalogica
the copy
As there was a shimmer quality to the peel, we leaned into that in the copy to delight the customer.
Secondary Tagline
(ingredient- and benefit-driven)
The AHA & BHA acid dream team to banish breakouts
Primary Tagline
Skin so clear, you'd think it's magic
In-Store Ulta Challenge
See the magic for yourself
two weeks to clearer skin