21.4 Million Impressions in less than 24 hours
695.9K accounts reached
+10% Monthly Recurring Revenue Growth
Tezza launched a new feature in the app called the Tezza Film Shop, which housed their first ever vintage film-like effects for photos and videos. For the campaign, we leaned into the nostalgia of vintage film vibes. We threw a 200-person launch party at LA's famously frozen-in-time roller rink, Moonlight Rollerway.
What I Did
Led the campaign and creative direction from end to end for experiential event — oversaw the event production company, timeline, budget and logistics
Sourced and managed a graphic designer and videographer
Led UGC/influencer initiatives for organic and paid social
Wrote all copy, including campaign messaging
As part of the campaign, we also made the new film effects free to all users for 2 weeks to build a habit, then put them behind a paywall to encourage subscriptions.
Roller Disco celebrating launch of Tezza Film Shop
Type of Client
Tech (Mobile App), Lifestyle, Fashion, Media
Project Lead, Creative Director, Copywriter
video by Juan Flores
Alyssa Lynch, Jordan Sloane, Ty French, Cierra Nie, Quigley Goode, Matilda Djerf, Ella Ellbels, Breyona Holt, Michelle Infusino, Sami Clarke, Jorden Keith, Delaney Childs, Behamin Barootkoob, Jaci Marie Smith, Kayla Seah, Tatiana Elizabeth Price, Ayla Woodruff, Becca Tilley, Jamie Kidd