But indulge me for a sec — that chemical reaction transforms simple ingredients into something completely different. The result isn't just explosive, it's breakthrough transformation that changes everything about what came before.

 

And that's what I do for brands: transform unclear positioning into distinct market presence, scattered messaging into cohesive campaigns, and good brands into memorable ones that drive measurable growth.

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Vinegar is a marketing consultancy by Shauna Williams, focused on helping consumer brands achieve breakthrough results through strategic positioning and integrated campaigns that create lasting impact