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Result

4x higher sell-through rates for 3 new products (vs. current best sellers) 

+50% Reach and +50% Conversions from Social, despite -50% less Influencer Spend

Background

Wondery was launching their most technical — yet style-forward — apparel collection yet. We needed to ensure the new products resonated with the current audience while also finding product-market fit with new audiences. 

What I Did

I introduced Product Marketing to Wondery's mix, including:

  • Competitor research and social listening

  • Differentiated product positioning

  • Product copy

  • Campaign copy

 

I rallied my team around the positioning and copy, ensuring cohesion across creative and influencers.

Collection Launch for Wondery Outdoors

Client

Wondery Outdoors (in-house)

Type of Client

Women's Apparel

Project Type

Campaign, Go-To-Market Launch

My Role

Project Lead, Marketing Director, Copywriter

the product marketing

Positioning

Premium Finishings for Peak Functionality

the videos

Cinematography and Editing

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